Roo Williams

Design Technologist & Maker

I studied Product Design at Central Saint Martins, London, taught myself to code and think the Internet is amazing. Now I strive to create meaningful products that leverage the possibilities unlocked by a networked world.

I’m an excitable character, chatty, competitive, pretty brazen and I like it that way. I love making things, casual anthropology, good design, location-based tech, heavy music and learning. I struggle to sleep past 7am, even on a Sunday, because I am genuinely excited by life. If I’m not working on a brief at work, or at home smashing out side projects, I’m reading about stuff, going to exhibitions, events, gigs, cycling with friends. I also organise a hardware meetup here in London.

I am currently Lab Tech Lead at TMW Unlimited, where I spend my days prototyping, thinking and building things using emerging tech.

Email: r…
Twitter: @roowilliams


Soft Skills

  • Brief analysis and unpacking
  • Design thinking: creative and analytical methods
  • Human centered design
  • User research methods
  • Good listening and ability to empathize
  • Leading research sessions
  • Ethnographic and observational research methods
  • Sketching and prototyping
  • User journey and user stories
  • Iterative design processes: Agile experience
  • Story telling skills for communicating ideas, concepts and achieving team buy-in
  • Proactive, enthusiastic and passionate about emerging technologies
  • Strong will to connect with local industry through conferences, events and meetups. Always on the look out for potential opportunities and partners
  • Commitment to self-development and learning driven by natural curiosity
  • Multitasking, keeping to deadlines and budgets
  • Communication: client presentation & pitch skills, ability to clearly discuss and explain solutions with both technical and non-technical team members, documentation of projects, writing, sketching to communicate
  • Natural collaborator, get stuck in attitude, ability to assist or lead

Technical Skills

  • Model making and low-volume processes
  • Full scale builds: carpentry, metalwork, moulding & casting
  • Manufacturing processes and materials
  • Design for manufacture
  • Visualisation
  • 3D modeling and rendering (Rhinoceros 3D)
  • Desktop manufacturing technologies: 3D printing, laser cutting, vinyl cutters & engravers
  • Object oriented programming principles
  • JavaScript: Node.js, jQuery
  • Arduino
  • Processing
  • Python
  • Java (Android dev)
  • Git version control
  • Adobe Creative Suite for web and print
  • Graphic design (print, web, UI)
  • Illustration
  • Microcontrollers & embedded platforms: Arduino, Raspberry Pi, Light blue bean, Electric imp
  • Electronics
  • Contextual computing: RFID, NFC, BLE beacons/iBeacons


When I'm not building stuff I'm probably reading.


What I've been up to lately.